Publisher: W.W.Norton

By Christopher Johnson

ISBN:9780393077407

A field guide for the age of the incredible shrinking message.

Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points, These miniature messages depend not on the elements of style but rather on the atoms of style.

Publisher: W.W.Norton

By Jeb Schenck

ISBN:9780393706215

Using cognitive neuroscience to rethink traditional teaching methods and strategies.

Classroom teaching is being transformed by neuroscientific research about how brains actually learn and remember. Jeb Schenck, a master educator and memory researcher, tackles the unique problem of teaching adolescents, offering strategies and skills to get inside the brains of adolescents and teach them most effectively.